Brand Resources
B2CONNECT
Brand Assets
Official logos, color specifications, and brand guidelines. Everything partners and clients need to represent B2CONNECT correctly across any medium.
Logo System
Official Logo Variants
Use the correct variant for its background. Never alter colors, proportions, or clear space.
Logo Guidelines
Use official logo files from the brand assets kit
Maintain minimum clear space around the logo
Use approved brand colors for backgrounds
Use the monochrome logo on complex backgrounds
Modify logo colors or add effects
Stretch or distort the logo proportions
Place the logo on low-contrast backgrounds
Add outlines, shadows, or gradients to the logo
Color System
Brand Colors
Click any swatch to copy its hex value to clipboard.
Blue Light
#83BBF8
rgb(131, 187, 248)
Accents, highlights, secondary elements
Blue Medium
#4F8BE3
rgb(79, 139, 227)
Primary blue, links, interactive elements
Green
#00BF7C
rgb(0, 191, 124)
CTAs, success states, brand accent
Dark
#0D0D1A
rgb(13, 13, 26)
Backgrounds, text on light surfaces
White
#FFFFFF
rgb(255, 255, 255)
Text on dark backgrounds, light surfaces
Usage Guidelines
How to Use Our Brand
Follow these guidelines to ensure a consistent, professional representation of the B2CONNECT brand.
Correct Usage
Follow these guidelines
Use official logo files from the brand assets kit
Maintain minimum clear space around the logo
Use approved brand colors for backgrounds
Use the monochrome logo on complex backgrounds
What to Avoid
These undermine the brand
Modify logo colors or add effects
Stretch or distort the logo proportions
Place the logo on low-contrast backgrounds
Add outlines, shadows, or gradients to the logo
Technical Specs
File and format specifications
File Formats: SVG (primary), PNG @2x available in brand kit
Clear Space: Minimum 1x logo height on all sides
Minimum Size: 24px height for digital, 10mm for print
Color Modes: RGB for digital, CMYK/Pantone for print
Contact
Still Have Questions?
If you need additional brand materials or have questions about usage, get in touch with our team.